Aviation, 2007) ‘Our people are our brand’ is how Fyfe describes it. This exemplifies a human relations view of organisational management. Another example of a social process is the field of study known as organisational behaviour, which focuses on employee behaviour in an organisational context. Although this field has provided insights into group dynamics and effective teams and provided several tools to assist managers to understand behaviours (Davidson et al., 2006, p. 46), human nature is…
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