Chances are your business abuses how to connect with people on social media and you don’t even realize it. Your business is not special or unique. In fact, I bet I could find ten other businesses in your community that do exactly what you do. (Don’t believe me just go to any networking event hosted by your local chamber of commerce.) The only thing that differentiates your business from your competition is you.
The other day on Twitter I had a conversation with a member of Hootsuite’s customer service team about the benefits of upgrading my account. The next day I received the following tweet from a sales person that does not follow me that works from a company I have never heard of before. As you will see it is obvious that he was searching Twitter for leads. You can see our exchange below. (Apparently they sell a similar product or service to Hootsuite.)
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Here are a three takeaways from my brief interaction with uberVU
Dan did not even know me before he pitched me.
Dan assumed that the price was more important to me than value or functionality.
Dan assumes his product might meet my social media management needs
How To Effectively Engage Someone On Social Media That You Want To Sell Something To.
Follow them. Read their bios and their posts. In essence get to know them before they get to know you.
Listen to them closely. If Dan followed me he could have created a list called prospects and added me to it. (Lists allow you to follow and listen to what someone is saying without all the noise and other chatter.)
Engage them. Dan could have responded to a post or tweet I wrote & started a conversation. (Try to respond with something of value and something that requires a response. I have been very active on Twitter lately it would have been very easy for Dan to engage me in a conversation on a variety subjects, yet he didn’t.)
Share something of value. I am passionate about a variety of things, the best way to engage me is to
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Born In Brooklyn Skincare How to build a better social media presence and engagement Youtube: Create a Youtube Account Your online audience wants to know who you are Create a short and fun introduction video Create behind the scene videos on how to make products like sugar scrubs, mud masks, etc. Make sure to effectively tag the video. (#DIY, #SugarScrub, #Skincare, #BTS, #BornInBrooklyn, #BIB, etc. Film little skincare tips videos. Film videos on how-to use your product. Be creative…
eBusiness Online Proposal Doris F. Kamara eBusiness/QRT2 02/11/2014 eBusiness Online Proposal Introduction Creation of African Origin is a business that sells African products, like clothes, shoes, accessories, and hair products. It was established in 2011, and located in Elk grove California. This business has one owner and several workers; it has an online system that needs expansion. This paper will be about the benefits and way to expand its online system. Viability of Products or Services…
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Networking is the biggest factor in marketing through social media. It goes from creating relationships with customers to reaching out to get new customers and how to find these people through social media sites. Newspaper, TV, and radio were the major forms of advertisement in marketing before social media came into play. Now, social media such as Twitter, Facebook, Tumbler, and Pinterest are used for marketing. Today, using social media as a strategy is becoming more effective in marketing than any other…
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communication * Link forward of how we need to think of communication with our audience * Socialnomics.com * Do you give your customers a reason to engage with your brand * How can you get your audience involved in your brand. * Advocates for a brand * Word of mouth * World of mouth * People are spreading the world for you * People trust that kind of recommendation rather than companies ads. * How do we perceive the brand…
