company the owner must have a strategy plan that focuses on the company's strengths, weaknesses, opportunities, before opening the doors. Understanding the business SWOTT will help the development of the strategy plan and prepare for unforeseen problems that may occur within the internal and external environment. A SWOTT analysis, specifically, will enable Jean's rare find books, to specifically audit, plan and focus on key issues that arise in the business. External Trends For the external analysis…
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