named the 7th best city in the nation for business and careers by Forbes, making Austin a desirable city for expansion (3). In 2011, Forbes ranked Austin the #1 city for job growth and job placement, meaning residents have access to high paying jobs (4). These high paying jobs provide discretionary income that fund consumer spending on entertainment. Also, this statistic attracts young professionals, a customer segment that strongly supports the MLB. In fact, the majority of the Austin population…
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