our concerns and expectations with the league”, shows that sponsors do not take these situations lightly and they are concerned for their own brand image. PepsiCo issued a similar press release stating, “When it comes to child abuse and domestic violence, there is no middle ground. The behaviors are disgusting, absolutely unacceptable, and completely fly in the face of the values we at PepsiCo believe in and cherish.” Another sponsor, Nike, pulled all Adrian Peterson merchandise from stores in Minneapolis…
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