underdeveloped, only 57% of China’s GDP, large potential to dig up. Analysis of the situation • Market share: dominant position 90% of herba l tea industry • Domestic Competitors: some other herbal, not as famous as Wang, not a problem • Foreign Competitors: Pepsico, Coca-Cola, huge companies, but their herbal tea brand awaren ess is low, not a problem • Recipe: Protected under the preservation law and, no worry of secret leak Major Problems • Food Safety: some ingredients such as prunell a have strong medicine…
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