still remain important… Cultures vary and these variations lead to real and significant differences in the way that companies operate and people work. Moreover because of globalisation more and more firms are coming head to head with the added complexity of doing business globally” (Collison & Rugman, 2009). It is important for any MNC entering into a foreign market to understand the local environment in order to successfully implement an entry strategy. Previously known as Tasman Empire Airways Limited…
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