online website, board games, theme parks, and video games. By 1990, LEGO became one of the top 10 largest toy manufacturers in the world. Recently, LEGO has become successful in gaining licensed rights to manufacture lines featuring Star Wars, Harry Potter, Spiderman, Batman, Indiana Jones, professional sports organizations and more. These products have also expanded to the video and online game world as well. PROBLEM SWOT ANALYSIS STRENGTHS WEAKNESSES Strong brand Quality of product Value of…
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