Format= the format of the poster is to shoe the customer the picture and the main title and to attract them to read more of the poster. I used Big lettering to make them read it easier and lure them into getting interested.

Colour= The first ad has bright fluoro shoes which teenagers love because they love to be noticed.
The second ad is just dark coloured shoe because older people don’t mind which colour they have and don’t usually like bright items.

Price= The first ad has the price tag on the top in black because teenagers like items that a cheap and “cool”.
The second ad has the price tag on the bottom because older people like items that a long lasting.

Lettering= The lettering in both ads are big and some are in bold to make it stand out for instance the teen ad is have a bold lettering referring to shipping.

Reviews= the reviews at the top is to make the customer think it is actually useful and work like it said. I used actual runners and made lines that the runners would say. I used Usain Bolt for the teens because bolt is the fastest runner and is running in the teens timeline and I used Roger Bannister how ran in the Olympics in 1952 which older people would recognise.

The Main Title= the title must be in big letters and has to be an expression, name of product or a statement. I made it feel comforting and gentle like Softest and Introducing Cloud Tec 05.

Materials= I made the materials new and long lasting. I described the types of materials