PTE R , G O TO What Is Marketing? PAGE 13 FO R STUDY TOOLS © WINDSOR & WIEHAHN/STONE/GETTY IMAGES What does the term marketing mean to you? Many people think it marketing the means the same as personal selling. Others think marketing is the activity, set of institutions, and processes for creating, same as advertising. Still others believe marketing has something communicating, delivering, and to do with making products available in stores, arranging displays, exchanging o erings that…
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