performing well. Leading to the risk of being offered in less appealing packages, which could mean it would be seen in fewer households. Secondly, TFC had no particular segment of viewers. Their marketing strategy was directed to the widest possible group to achieve the highest levels possible audience. With their motto: "Fashion for All." So, TFC had grown without any detailed segmentation strategy, brand or positioning. This lack of direction of target market, made it difficult to know which marketing…
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