like greenhouse gas emissions, climate changes, saturation of resources, pollution, and “loss of bio-diversity” (470). Experts in the field as Betsy Cummings and Todd Wasserman, writers for the magazine Brandweek, depict the organic consumer as a green, nature loving, environmentally-friendly person. These reasons for supporting the organic industry are firm beliefs, these principles for consumption has created a strong, loyal consumer base. The market will report 7.2 billion in sales for the…
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