through the strategies of logos and the inclusions of tables, figures, and graphs. Throughout this research study, the author develops a strong use of logos to support his research. To prove his argument, Mikhailitchenko uses theories, citations from experts, factual data, definitions, and reasons that support the claim. The theoretical framework used for this study is clearly distinguished as the Associative Network Theory. This framework is identified as, “the foundation of research in sponsorship-linked…
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