instead of keeping them separate. “Try and resist thinking about digital in terms of the tools, the platforms, the QR Codes and all of the technology coming next,” Pritchard writes. “We try and see it for what it is, which is a tool for engaging people with fresh, creative campaigns.” This may be straightforward for a brand with the resources of P&G to declare, but for the rest of us, digital marketing is filled with choices: an array of well-hyped tools, techniques, social networks and smart…
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