and UPS. Mailbox is the buyer of UPS services. Vertical integration, company buys either a buyer or supplier. If company buys supplier, it’s called backward integration. If company buys buyer, its forward integration. Author -> Publisher -> Google Name porter’s 5. Identify 5 forces. Competition is between similar companies. New entry, other company’s not necessarily in the business. Substitute, products which exist, and solve the core need of the customer. Strategies, alliance, merger, differentiation…
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