formats and targeting options to connect with users in even more relevant ways. All this, against a backdrop where the overall scale of search continues to expand. Since 2003, 450 billion unique queries have been answered by Google alone.1 Further, 16% of these searches seen by Google each day are new,1 meaning marketers must constantly refine and expand their keyword lists. Today, the average large-advertiser account has close to 100,000 keywords,1 while some of the largest advertisers are managing keywords…
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