It is obvious that the population density of the Republic of Serendib is very high, because there are 34 million people living in 285,610 sq km. However, the adult literacy rate is 92%, which means a majority can read and write. Thus, advertising is a good business opportunity, besides 70% population lives in rural, and while 30% live in urban, which suggests that people regularly shuttle between countryside and city. Owning to that fact, business can set billboards in the roads in order to attract people's attention and impress potential consumers. Some billboards also can be built in the downtown to get attention.

It is overt that the population density of the Republic of Serendib is very high, because there are 34 million people living in 285,610 sq km. In addition, the population distribution is extremely not balanced. 70 percent people live in the bucolic, but in contrast only 30 percent people stay in municipal. In rush hours, the crowd is inevitable. Therefore, it is an opportunity niche to develop the transportation. Besides, the GDP per capita is not high, so develop more public transportation and freeway, which can save people time. Building roads can also lead many relevant peripheral industry, like concrete industry.

GDP of Republic of Serendib is not high with US$ 420 billion, and the GDP per capital is US $14,580 in a low level. It is implied that the Republic of Serendib is developing country. And the country is a rural-based which also points to improving country. Furthermore, income distribution shows that 80% population control the 35% income, in other words, the most income is controlled by 20% population. In short, income distribution is unequal. For business, firms should develop the life necessities, especially food, such as milk and bread, should be popular and may