Globalization of McDonald’s in China

Executive Summary

McDonald’s is one the largest fastest growing fast-food restaurant in the world. McDonald’s have become a household name across the world. The fast food giant has come a long way from being just a burger stand in San Bernardino, California in 1940. The original owners were two brothers, Richard and Maurice McDonald. The hot dog stand evolved into a restaurant offering 25 items on the menu. In 1947, Richard and Maurice (going forward the “McDonald Brothers”) decided to shutdown the restaurant to renovate to improve the business. The McDonald Brothers wanted to meet the demands of their customers, young and on the move. The idea was to create a Speedee Service Systems, known
These brothers envisioned this restaurant as being the greatest. In 1953, based off the practices of White Castle, the McDonald Brothers decided to franchise their successful restaurant. In 1954, the McDonald Brothers came in contact with Ray Kroc, a Multimixer milkshake machine salesman. Ray Kroc seized the opportunity to become a part of this great franchised organization. Ray Kroc took McDonald’s to Des Plaines, IL and began opening new restaurants all over Illinois. The Golden Arches began to spread rapidly across the United State.

Now in 2011, McDonald’s has over 32,000 restaurants worldwide and are in over 119 countries. These countries include: Canada, France, Puerto Rico, Germany, Russia…the list goes on and on. In each country McDonald’s has kept there main menu of hamburgers however the menu is slightly different in each country. In India McDonald’s do not sell any beef products in those restaurants. McDonald’s is learning to conform with the every changing culture.

Currently McDonald has their headquarters in Oakbrook, Illinois. McDonalds employees over 400,000 people. According to Forbes.com, McDonald's contributed their second quarter high earning to its strong global growth. In 2011, Net profit was $1.4 billion, or $1.35 per share, up from $1.2 billion or $1.13 per share in the year-ago quarter. Sales increased 16% to $6.9 billion during the quarter, as