1. British and Singapore Airlines strategic management overview 1.1 Concepts of Strategic Management According to the book ‘Business Strategy and policy’ (Smith, Arnold & Bizzell, 1991) “strategic management is the process of examining both present and future environments, formulating the organization's objectives, and making, implementing, and controlling decisions focused on achieving these objectives in the present and future environments”. An enterprise achieving its goals means that the firm…
Words 1228 - Pages 5