ALIGNMENT AND MISALIGNMENT …………………………………..….….………8-9
RECOMMENDATION……………………………………………………………………10
CONCLUSION…………………………………………………………………….………11
REFRENCES…………………………………………………………………...…….……12
CASE SUMMARY
GK Printers limited established as a small family company that specialized in printing business with a slogan of ‘No job too large o too small’. The company started with 20 employees including its owners, with reasonable income. However, the company started to lose their customer due to the new technology which was Mid of the 1990, the company developed a strong partnerships with the key customers and attracting new ones and develop one area of their business. Consequently, there was fast growing on the mentioned area than the rest.
Overall, the three mentioned phases has one type of change, which was an Adaptation. Moreover, as John (2007, p.15) revealed that adaptation was an incremental and adaptive response to a pressing external demand for change. After studding and consultations point of view, GK printers’ company found out that their business was losing in front of the new technology that their compotators were using. Therefore, GK printers’ adapted new technology and focus on following their competitors trend in order to achieve the customer’s needs and expectation.
DIAGNOSTIC MODEL
The chart demonstrates the Diagnostic Model of five elements, which are Leadership, Culture, Strategy, Systems and Process and Environment. This model illustrates how these elements are affecting on each other in the Gk printers’ work environment. The outline shows that leaders’ has a strong impact in the organizational culture and its strategy scheme. In GK printers’ company management focus in empowering their employees by assigning to them a projects where they can decide the action. Moreover, from the GK’s management point of view, employees are important asset in order to improve the company’s performance. On the other
