An Assessment of the Strengths and Weaknesses of Southwest Airlines Company Overview Southwest Airlines began operations in 1971, with the company's initial service taking place between Dallas, Texas, Houston, Texas, and San Antonio, Texas (Southwest Airlines, 2006). Rollin King and Herb Kelleher started the company with a simple mission focused on being different than other airlines; their chief focus was to provide on time flights at a low cost, along with a bit of fun (Southwest Airlines)…
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