GENERAL MOTORS

Contents:

Introduction………………………………………………….. 2
Background of the Company…………………………. 2
Present Age GM……………………………………………. 5
Micro Environmental Factors………………………… 6
Macro Environmental Factors………………………. 10
Marketing Strategy………………………………………. 13
SWOT Analysis…………………………………………….. 15

Introduction:
General Motors Company commonly known as General Motors or GM is an American company and is the world’s second largest automaker company.
General Motors produces cars and trucks in nearly 31 countries and sells them through these brands, they are: Buick, Cadillac, Chevrolet, GMC, Opel, Vauxhall, Daewoo, Isuzu, Wuling and Holden. The worldwide ranking of automobiles is done per year by International Organization of
All these regulations arise for the customer safety and customers increasing environment. As we know that GM is spread all over the world, they have to deal with strategy which can be used to all the nations. Such strategies are commonly related to exporting and licensing for marketing their product in that particular product. GM has to deal with all the political factors such as quotas, tariffs and other restrictions.
Techonology:
Techonological change has a major impact on any automobile industry. Updating the new techonology and adapting new methods of production is the major macroenvironmental factor that affects GM. Hybrid techonology which is one of the new and fast growing techonology is been introduced by GM. Chevorlet Tahoe , GMC Yukon are the examples of such type. GM introduced Chevorlet Volt which runs on electricity.

DOE ( Department of Energy) USA, has introduced a three year program of which is concerned with vehicle techolological competition. Its basically a research and development facility given to all the nations and challenges they have in front of them. The latest challenge in front of them is that of Ecocar challenge. The ecocar challenge consists of all the techonologies which are latest in nature like, electric functions, hybrids, plug in hybrid and fuel plug hybrid motors, cars running on hydrogen and ethanol etc. This