industry into different sectors in regards to dealing with certain gender audiences. These different sectors are: guy-guy, girl-girl, guy-girl, and girl-guy. For the purpose of this essay, we will focus on one. Specifically, the girl-guy section will be analyzed into further detail regarding the Axe commercial provided by the following link, http://www.youtube.com/watch?v=fvIzHgWtwTU&feature=related. After viewing this commercial, it can be noted that the male-female form of advertising is one in…
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