Garment industry has become one of the main businesses in all over the world and even in Sri Lanka and from that intimates products playing a major part. As we see in modern day all the people are very much concern their outer cloths as well as the intimates. Because of these reasons, lots of new brands have come up with the intimates’ brands and they are having good margins due to above reasons. In Sri Lanka, a number of local and international intimates’ brands are gaining popularity among consumers and at the same time the marketers of the said brands are using a range of promotional methodologies to win the market. Within this market, a severe competition exists among women’s intimate products. Due to that reason researcher has chosen to They buy new clothes and also with that, they get some satisfaction through that. Some people find their happiness from clothes. The Owing to the proliferation of brands in the clothing sector, consumers need to take serious consideration during the buying processes. According to the investigation done by Rayport and Jaworski (2003), as pre-purchase, purchase and post-purchase, process of purchasing can be divided into three major areas. Each stage is of equal importance that can alter the consumer buying decision. Once consumers make a purchasing decision, consumers may need to recognize their personal needs, read product information, decide which and where to buy, determine whether to buy again from the same retailer, choose the buying modes, show satisfaction to the services or product quality and finally be loyal to the In past, the women’s education levels were low and they were more encouraged to carry out the traditional household roles of housewife and mother. However today the scenario had changed drastically and more and more women are entering into the labor market. One of the main reasons for this is the rise of educational level among women. Women are working as par as men in the employment sector and there is very little disparity between the two genders when it comes to education and to employment. Modern women are much concerned on physical appearance. In this case the intimates’ usage among women is also contributing to a bigger part. Also with the new technology the women also mostly connected to the internet and they are getting every information about the product and the impacts of them. Due to this information they really concern on the quality, prices, brand name and recommendations which has on product. So due to these reasons women’s bargaining power have increased
dimensions of performance within the accounting framework called "The Triple Bottom Line"; 3 P’s-people, planet and profit (Carter and Roger, 2008). 2.2.2 Sustainable practices implemented in Sri Lankan textile industry- Building Green factories. The textile & clothing industry has been the life blood of Sri Lanka’s economy for decades and has helped to transform the island into a middle-income country, utilizing enormous resources of water and energy. Since the new regime of international trade…
markets, especially in developing countries, such as China, Sri Lanka, India, and Vietnam...VS final products can be sold immediately without shipping to the U.S market and afterward exporting back to those countries. Furthermore, VS can expand its market for existing products by targeting on new demographic segment. The young teenage market is an illustration of this. It is the perfect starting point for a new entrant into the lingerie industry. For something as intimate and personal as lingerie,…
INTRODUCTION The Indian Textiles Industry has an overwhelming presence in the economic life of the country. Apart from providing one of the basic necessities of life, the textiles industry also plays a pivotal role through its contribution to industrial output, employment generation, and the export earnings of the country. Currently, it contributes about 14 percent to industrial production, 4 percent to the GDP, and 17 percent to the country’s export earnings. It provides direct employment to over…
1. Introduction This assignment of BTEC HND in Business management and HRM is related to the Unit 21 which is Human resource management. The subjects of Human resource management covering areas are different between personnel management and HRM, roles of the human resource manager, Human resource planning process, job evaluation and performance evaluation, recruitment and selection procedure, selection technique, reward management system, exit strategies and redundancy. This assignment gives…
Bangladesh as a third world country The term third world country original came during the Cold War as a term to describe countries not allied with the Eastern Bloc or with the West. Today, it is used to describe countries that are still developing and have not reached the point of other countries such as the US and Canada. These countries are often very poor and suffer from lack of education, sanitation and labor under oppressive governments. Many have endured years of warfare that have decimated…
Apparel Industry Date: 28th November, 2011. Word count: 2489. CONTENTS 1. Background Information 3-5 2. Key Influences On Buyer Behaviour 5-11 2.1. Culture 6 2.2. Group Influences 6-8 2.3. Attitudes 8 2.4. Personality and Self-Concept 8-9 3. Conclusion On The Future Of The Sector 10-11 4. Bibliography 12-14 5. Appendices 15-17 1. Background Information The following report will analyse the apparel industry from a…
Inditex: Strategy with a Focus on Human Resources and Competitive Advantage Table of Contents 1. Corporate Strategy 1.1 Overview of Inditex group 1.2 Business Model Overview Figure 1: Fashion Industry Value Chain Design Activities Manufacturing Logistics Retail Sale 1.3 Other Aspects of Corporate Strategy Store Locations eChannels Marketing 1.4 SWOT Analysis 2. Inditex’s Competitive Advantage: Pull Supply Chain Management 2.1 Pull Supply Chain Management:…
(e.g. state-owned enterprises), a widening the gap between rich and poor, increasing rural-urban immigration and dramatic changes to rural family life” (Ngo, 2007:555). The female sex workers in Vietnam found themselves to be trapped in the sex industry because of a lack of other alternative options available to them. The structural forces surrounding them were not only indirectly controlling their lives, but limiting their options for health care as well, which essentially does not promote healthy…
GLOBALIZATION AND ITS IMPACT ON BANGLADESH ECONOMY A thesis presented to the Faculty of the U.S. Army Command and General Staff College in partial fulfillment of the requirements for the degree MASTER OF MILITARY ART AND SCIENCE Strategy by RAHMAN MD FAIZUR, MAJOR, BANGLADESH M.D.S., National University of Bangladesh, 2004 Fort Leavenworth, Kansas 2005 Approved for public release; distribution is unlimited. REPORT DOCUMENTATION PAGE Form Approved OMB No. 0704-0188 Public reporting…
Tree Phuket when it was finally launched that the company worked quickly to build two other resorts, one at Bintan Island in Indonesia and the other at Vabbinfaru Island in The Maldives. The company never looked back since. Even though Asia’s travel industry experienced periodic meltdowns such as the Asian Economic Crisis in 1997/1998, the September 11 attacks on the World Trade Center in 2001, the dot.com crisis in 2001/2002, severe acute respiratory syndrome (SARS) in 2003, and the…