GANDA Langostino Distribution
*Resources, Activities and
Costs*
Graciela G. Abrego
Aurora Gonzalez
Norma Espinoza
Delma Martinez
Amanda Parra

Business Model Canvas
Key partnerships
Key
partnerships

• Longostino supplier in South
America.
• Locally owned seafood restaurants.
• AQUASOL

Key activities
Key
activities
• Purchase land.
• Build cement live wells.
• Initial order of live species.
• Import 2-3k lbs

• Order 4lbs of wild caught
Chilean
Langostinos
•Key
Provide sample resources amounts to our target customer

Key resources

Value propositions
Value
propositions

Customer
Customer
relationships
Relationships

• Locally farmed

• On time deliveries. • Locally owned.
• Community support • Provide additional products to give the customer options.
• Limited distribution of the langostino
• Fresh product.

• Water availability • Training on farming and harvesting method
• Land availability -Warehouse with cold
Cost structure storage • Training to keep the species alive.
• Access to capital • Initial cost are high for land and structures. • Inventory cost

• Camanchaca
• Wholey’s
Market

Channels

• Phone orders. • Door-to-door sales • Truck deliveries • Online sales
(website)

Revenue streams

Customer
Customer
segments segments • Niche
Market
• Locally owned seafood restaurants • Seafood consumer • Other restaurants, particularly buffet restaurants.
• HEB

• Customer is paying to receive fresh langostino as a substitute of their current lobster or shrimp recipes.
• Fresh langostino paid per delivery.

Finance and Operations Timeline

What were your hypothesis experiments to test your resources, activities, and costs?

Hypothes is • Land space (10 acres) and a warehouse will be facilitated by member of the company at no charge. • Purchase of freezers will be necessary.
• The company will start with no

Experime nts • No experiments