often described as "long tail", than in physical stores.[1] While it was possible to manage product information for up to a thousand or more products in a spreadsheet, most online stores now offer tens if not hundreds of thousands of products. In this case spreadsheets simply no longer work. In addition, product information is no longer offered via the Web but via a large collection of channels such as mobiles, tablets, stores, point of sale, printed catalogs, flyers, etc. This growth demands a specialized…
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