BUSINESS INSIGHTS

Future Flavor Trends in Soft Drinks
New opportunities for natural, healthy, and exotic flavors
New Ingredients Report - Published November 2008

Importance of health trends in the drinks industry over the next 5 years

Source: Future Flavor Trends in Soft Drinks

Key questions answered by this report...
• • • • • • What are the key emerging trends and opportunities in soft drinks flavors? Which drinks and flavor manufacturers drive innovation in this area? What are the most common and fastest growing flavors in the soft drinks categories? Which new product launches featured emerging flavors and how were they marketed? What are the top flavors in new products claiming to be natural, organic or high in
• Improve the targeting and effectiveness of your NPD strategies with this report’s analysis of top and fast growth flavors in the soft drinks sectors, using ‘Product Launch Analytics’ data of over 54,000 products launched globally between 2005 and 2008. • Implement the best-practice strategies of leading innovators in the soft drinks flavors market using this report’s analysis of flavor companies including Givaudan, WILD and Symrise. • Benchmark the opinions of senior industry executives on the soft drinks flavors market over the next five years through an exclusive survey of industry executives carried out by Business Insights.

Source: Future Flavor Trends in Soft Drinks

“Pomegranate, pineapple and mango were the fastest growing flavors in the sector overall in terms of new product launches 2005 to 2008. The top five most common flavors in the soft drinks sector overall in 2008 in terms of new product launches were; orange, apple, lemon, mango and strawberry...“

Pages: 242

Figures: 53

Tables: 39

Sample from ‘Future Flavor Trends in Soft Drinks’ Chapter 4: Top regional soft drink flavors
Latin America
The soft drinks market is growing quickly in Latin America, partially because of multinational investment