Functional Areas
Purpose
The Main Areas
Functions at Cadbury

The Purpose of Functional Areas
 To

ensure that all the important activities of the business are carried out effectively to meet the aims and objectives

The Main Functional Areas
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

Administration – I look after the paperwork
Customer Service – I look after customers
Distribution – I transport the raw materials and the finished product
Finance – I look after the money
Human Resources – I look after the workers
ICT – I look after the computer systems
Marketing – I advertise and promote the product
Sales – I work with the retailers
Production – I make the product
Research & Development – I improve the product

Functional Areas at Cadbury
1.
2.
3.
4.
5.
6.

Global Supply Chain – I get the raw materials, make the product and take it to the shops
Global Commercial – I promote and advertise the product and do deals with retailers
Science & Technology – I improve the product
Human Resources – I look after the workers
Finance and Information Technology – I look after the money and computer systems
Legal and Secretariat – I look after the paperwork and deal with any legal issues

Linking Cadbury’s Functional Areas
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

Administration
Customer Service
Distribution
Finance
Human Resources
ICT
Marketing
Sales
Production
Research & Development

A.
B.
C.
D.
E.

F.

Global Supply Chain
Global Commercial
Science &
Technology
Human Resources
Finance and
Information