What do you think? What would you have done differently? Could this firm been successful? How? Food for Thought: Why Auntie Anne's Pretzels Failed in China Published : March 06, 2013 in Knowledge@Wharton Growing up in Indiana and Washington, D.C., Taiwaneseborn WenSzu Lin often felt torn between two cultures. When, as a young entrepreneur, he was presented with the opportunity to buy the Chinese franchise rights to Auntie Anne's, his unique background began to feel like an advantage: Who…
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