total output, product sales accounts for significant seller annual revenue, low switching cost to other industry product, and when industry products are undifferentiated. The bargaining power of buyers is low in this industry, as customers are attracted by the low prices. As long as Dollarama is able to maintain its merchandise at a low price it will keep its loyal clientele. If Dollarama increases its prices compared to its competitors, it will then certainly see a decrease in sales, as its customers…
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