mentioned in the case, although there are alternatives to the consumption of soda, Americans have continued to drink more soda than any other beverage. The following will be a Porter’s 'five forces' analysis of the Cola industry, which show why the soft drink industry has been so profitable: The first force is the threat of new entrants, which is low. As we’ve seen in the case, there is no major risk of new entrants in the Cola industry for Coca-Cola and Pepsi-Cola. Also as stated in the case, the…
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