Journal of Business Case Studies – May 2008 Volume 4, Number 5 What A Dog Fight! TKO: Pets.com Erika Matulich, University of Tampa Karen Squires, University of Tampa ABSTRACT The case covers the startup of Pets.com, an online retailer of pet supplies. Pets.com made its entry into a heavily competitive but potentially lucrative market. Despite heavy capital funding and a number of high-profile strategic initiatives, the company closed its doors in November, 2000. The demise of Pets.com is considered…
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