THE UNIVERSITY OF NORTHAMPTON NORTHAMPTON BUSINESS SCHOOL DIVISION OF MARKETING AND ENTREPRENEURSHIP MODULE: MKT3017 Principles of Marketing Management 2014-2015 Module Code Level Credit Value Tutor MKT 3017-STD-1415 6 20 Gil Ogilvie-Johns Assignment Brief – PJ1 Assignment title: "Project Report” – PJ1 Assignment weighting: 60% of module grade Date set: WC 29 September 2014 Hand-in date: 24th April 2015 Macro: pest analysis Micro: market overview, customers, competitors Internal analysis:…
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