Oriental Food

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What is promotional offer.

Decreased value

Promotional offer is when a business like Tesco lowers prices for a short period of time to convey the effectiveness of item. For example Tesco may make a promotional offer where they lower the prices of Oriental food only because some potential consumers may not know what is was when it was first introduced to the market so the consumers would not want to spend money on a product which they have never tried . So the organisation would want to lower the price of the product until it is enhanced by the consumers then they rise the prices again hopefully with the same consumers purchasing it.

When promoting a product such as oriental food the longer the sales promotion lasts , it decreases the perceived value of the actual product. For example if
Tesco keeps selling the it product for cheap the consumers will get use to it and when the promotion is over they may be upset at paying more . This promotional offer is done for a long time it can damage the overall pricing strategy.

The disadvantages of promotional offer :-

Predictability

The disadvantage of promotional offer could be the failure for example Tesco spent and invested a huge amount of time to produce the product , they also designed and advertised the product which is ;’’oriental food’’ Tesco sacrifice the investments only to wait for the results .

If Tesco promotes oriental food in a predictable pattern the customers might now want to spend the full amount of money but wait for the sale a example could be
Tesco they do promotional offers in nearly all holidays so customer would only purchase it fully then and not the other times, this has a huge impact on Tesco's profit.

Celebrity endorsements
Celebrity endorsement is one of the best endorsement a organisation can make your brand known by different age ranges especially due to there relationship to the public for example Amy Childs is the face of Tesco's lingerie. Organisation should be careful when it comes to endorsing celebrities because there brand is worth there investments. Bargain hunters
Customers in all organisation may only want the product when its on promotion as soon as its stops they can abandon the product and start searching for bargains at other places.
However if Tesco had a great customer loyalty and good quality product such as if the oriental product was good and impressed the customers they would stick with the brand regardless of the products price increase.

Tesco has a very clever promotional mix strategy that conveys the careful thought of process behind the organisation. Tesco has done this part successfully as it achieved the fundamental role to make there organisation how it is now using the promotional strategy this contains :Personal Selling technique is used by organisation such as Tesco to communicate with the sellers on a one-to-one basis and the potential customers. The one-to-one creates the straight contact with the customer . Tesco usually doesn't do this unless there is a new product such as the oriental food which they give a sample to the potential consumers and wait for there response such as attitudes . Those who promote wear the uniform in order to convey to the potential consumers that they work there they use their product knowledge
To sell the product. They also aspire to inform and pursued the customers to either purchase or try the trial. Personal selling includes personal meeting , telemarketing and emails.
Sales promotion
Public Relations is used by all successful organisation in order to promote their organisation. Tesco use media platforms such as twitter / Face book , as its more cheaper to gain access to computer and inform the consumers about what's going on. The good part about the media generated stories is that their seen more credible than the marketer –sponsored messages. The disadvantage of this is that the media may not always