products according to different body types and sociocultural differences. Jeans are made shorter for the Asian consumers, roomier for South Africa and Islamic countries, since people like in Turkey are discouraged from wearing tight fitting jeans. On the other side, tight fitting jeans are very popular. Climate is also a factor they account for. For example, jeans tend to be made with lighter denim and brighter colors Hotter countries, and standard weight material in northern Europe. Levi's also uses…
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