Contents McDonald’s Analysis 2 Current Marketing Situation (SWOT) 5 Market Segment 7 Issue Analysis 7 Recommended Alternatives 7 Product, Place, Price and Promotion 8 Selection of the Best Alternatives 10 McDonald’s Analysis McDonald’s is a colossal corporation with an almost incomparable international reputation in the fast food industry. McDonald’s story begins in 1940 in the United States of America in a small town called Des Plaines where its founders Richard and Maurice McDonald…
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