funding and a number of high-profile strategic initiatives, the company closed its doors in November, 2000. The demise of Pets.com is considered to be one of the highest-profile dotcom failures. Keywords: SWOT analysis, pro forma financial statements, IPO, initial public offering, strategic analysis. BIRTH OF A BUSINESS B ack in 1994, Greg McLemore, a 31-year old California entrepreneur, registered the Pets.com web address and launched an online community for pet owners. The site lingered on until…
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