Shouldice – History
• Dr. Earle Shouldice
• Early ambulation
• Focus on external hernias
• 1945 – First hospital
• Rapid expansion
• Dr. Nicholas Obney
• Lobbying for tax • Permission to deduction, open new permits, etc. hospital • Geographical
• OHIP extension OHIP • Construction
Permit
• IP Protection
TEAM 1
HULT International Business School
ECONOMICAL
DEMOGRAPHIC
• Very stabile
• Population economical Pyramid climate • Average age
• Close economical ties
• Inelastic Product
Global Strategy
TECHNOLOGICAL
• Technological advancements • Digital marketing Porter’s Five Forces
•
•
LOW •
•
Threats of new entrants
• Expensive
• Small scale
MEDIUM
TEAM 1
HIGH
Bargaining power of suppliers • Almost no differentiation • No price wars
HULT International Business School
Competitive rivalry Threats of substitute service
Highly regulated
Trained staff
Capital requirements
Economies of scale
Bargaining power of buyers LOW
Global Strategy
LOW
• Urgency
• No alternative
• Fragmented
• Price inelastic
• Highly dependent on service
None of the factors need to be optimized. Shouldice has been the market leader since its opening in 1945.
TEAM 1
HULT International Business School
Global Strategy
Business and Corporate Level Strategies
Business Level Strategy
Differentiation Focus = pursuing strategic differentiation within a focused market
Unique surgical technique/operation
Serve in a niche market
Remained market leader since their opening
Corporate Level Strategy
Shouldice hospital is only a single business unit, selling a single product/operation at the moment
The business corporation remains in the abdominal wall hernia repairs
