Customer’s Right and enterprises’ Social Responsibility and ethic

As an enterprise, it should not only consider its own benefits, but also take serious consideration of the social responsibility and business ethics. Although the law system is getting organized, some enterprises still do quite lots of harm to the customers. In my paper, I choose two companies in China and Switzerland’s, which have brought great harm to the young and infant. Though this group has the protection from the law which has been made such as customer protection act, food safety law and minors protection act, because of the lag of the law practice, it has brought great bad effects to them. Only the enterprises raise their social responsibility and business ethic practice, the harm to customers will avoid.

Here I choose two cases to illustrate my topic. One is Nestlé Subsidiary involves drink for Kids Is agency which first challenging deceptive probiotic advertising. The other one is Sanlu power milk which caused the infant kidney stones.

“The FTC complaint charges that from fall 2008 to fall 2009, Nestlé Health Care Nutrition, Inc. made deceptive claims in television, magazine, and print ads that BOOST Kid Essentials prevents upper respiratory tract infections in children, protects against colds and flu by strengthening the immune system, and reduces absences from daycare or school due to illness.” With the Committee FTC, Nestlé HCN has agreed to stop claiming that BOOST Kid Essentials will reduce the risk of colds, flu, and other upper respiratory tract infections unless the claim is approved by the Food and Drug Administration. Nestlé HCN also has agreed to stop claiming that BOOST will reduce children’s sick-day absences and the duration of acute diarrhea in children up to age 13, unless the claims are true and backed by at least two well-designed human clinical studies.

Under the FTC Act, an advertisement is deceptive if it contains an important misrepresentation or omission that is likely to mislead a reasonable consumer. Nestlé sold a drink called Boost Kid Essentials, which contained probiotics—good bacteria that aid digestion and fight bad germs. But Nestlé claimed that Boost would prevent children from getting sick or missing school, assertions for which the company had no evidence. In a settlement with the FTC, Nestlé promised to stop making such claims.

From another example of Sanlu milk powder event, the melamine is discovered when three infants had found kidney stones in one hospital. One reporter called Hument began to seek the truth. After different government departments’ researches, it finally found that the milk powder really brought great harm to the infants’ health. Under the customer protection act, the operator of Sanlu has violated “Operator shall ensure that the goods or services they offer to meet the requirements of personal and