Next is the concept of women as objects. Within the biology and sociology courses that I have taken, there has been the theme of women as mysterious, unknown creatures associated more with nature than man, who is considered associated with culture. This can be put in the category of the implicit almost subconscious themes in advertising. The depiction of women on pedestals, frozen in time and space, untouchable, is very common. Women are also often associated with wild animals, exotic scenes and far away places, putting them in the same out - of - reach, mysterious category. This once again is forming a myth and stereotype in society around women that preys on the human fear of the unknown. This only hinders the female's struggle for equality.

Finally is the portrayal of the frivolity women. This idea takes the theme of beauty one step further. In everything from the covers to the articles inside, women's magazines seemingly spend 99% of their time and space dwelling on beauty, sensuality, sex, health and attracting a man. A very small portion is left for careers, goals and intelligence. The theme that struck me was that of the frivolous nature of women's lives depicted in magazines produced for women. Over and over it is repeated that all a female needs to be happy is good looks, good health, and a good man. Women's worth is based on their ability to be beautiful and attract a males acceptance. Picture after picture portrays the seductively dressed female displaying herself for one or a number of men in any location from the hood of a car to the privacy of her home. One ad is a lipstick advertisement for Revlon. The theme is one of "choicNext is the concept of women as objects. Within the biology and sociology courses that I have taken, there has been the theme of women as mysterious, unknown creatures associated more with nature than man, who is considered associated with culture. This can be put in the category of the implicit almost subconscious themes in advertising. The depiction of women on pedestals, frozen in time and space, untouchable, is very common. Women are also often associated with wild animals, exotic scenes and far away places, putting them in the same out - of - reach, mysterious category. This once again is forming a myth and stereotype in society around women that preys on the human fear of the unknown. This only hinders the female's struggle for equality.

Finally is the portrayal of the frivolity women. This idea takes the theme of beauty one step further. In everything from the covers to the articles inside, women's magazines seemingly spend 99% of their time and space dwelling on beauty, sensuality, sex, health and attracting a man. A very small portion is left for careers, goals and intelligence. The theme that struck me was that of the frivolous nature of women's lives depicted in magazines produced for women. Over and over it is repeated that all a female needs to be happy is good looks, good health, and a good man. Women's worth is based on their ability to be beautiful and attract a males acceptance. Picture after picture portrays the seductively dressed female displaying herself for one or a number of men in any location from the hood of a car to the privacy of her home. One ad is a lipstick advertisement for Revlon. The theme is one of "choicNext is the concept of women as objects. Within the biology and sociology courses that I have taken, there has been the theme of women as mysterious, unknown creatures associated more with nature than man, who is considered associated with culture. This can be put in the category of the implicit almost subconscious themes in advertising. The depiction of women on pedestals, frozen in time and space, untouchable, is very common. Women are also often associated with wild animals, exotic scenes and far away places, putting them in the same out - of - reach, mysterious category. This once again is forming a myth and stereotype in society around women that