Marketing strategy Multinational fast food restaurant chain Marketing strategy of Subway Offering healthier alternative to traditional fast-food chains Introduction Subway is a multinational fast food chain started in 1965 with annual sales of $6.5 million and more than 30,000 units worldwide. It started by offering healthier, fresh, custom-made sandwich which offered a healthier alternative to that of the traditional fast food chains such as Kentucky fried chicken, McDonald’s, Pizza…
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