further expanded on in the goal of the company, which is “Five Guys goal is to sell the best quality burgers possible. To sell the best burger possible, we focus on quality, service, and cleanliness (About.com). Jerry believes that the demise of other fast food restaurants, such as Boston Market, comes from adding to many items to the menu and getting away from their core (Burke, 2012). Eventually a hot dog, a veggie sandwich, and a grilled cheese sandwich made it onto the menu (Burke, 2012) The family…
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