seized by inspiration. Most Americans were still drinking their coffee at diners, in restaurants, or at the kitchen table; Italians had made cafes part of their community. Coffee didn’t have to be just a drink, he realized. It could be an experience.” (Faris, 2012). Many people wonder why there isn’t a Starbucks in Milan, most notably the Piazza del Duomo, where Schultz was inspired to make Starbucks one the most prominent and famous brands nationwide. What is stopping Schultz from providing an outlet…
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