BMGT451 – Consumer Analysis Caleb Koo, Jiawei Wang, Andre Rauch, Abdulselam Ahmed Deliverable 1 For our company analysis, we chose Myspace. Myspace is a social media site that once dominated social media industry in 2003/2004 (Stenovec). Myspace was purchased in 2005 by News Corporation for $580 million, and had a total of 74 million unique visitors a month surpassing Google and Yahoo in 2006 (Mitchell). Since then the user base has declined and it is no longer the world’s most powerful social…
Words 475 - Pages 2