Fashion plays an important role in the daily life of every individual. It starts with deciding what to wear, how to wear it, and so forth. Imagine the world without fashion. Not a nice one is it? Every individual owes admiration to those behind-the-scenes people who are responsible for making the world so fashionable; one in particular a fashion marketer. A career as a Fashion Marketer is an interesting career filled with nothing but fashion, adventure, and excitement.

Being a Fashion Marketer is an exhilarating yet not so subtle career. It is a marketer’s job to promote fashion. They want to generate the public’s interest in new styles and products. Fashion marketing involves advertising, but it is more than that. Fashion marketers have to be on the cutting edge endorsing the right things at the right time. They connect the public with the world of fashion, and they help set trends (Stone 4).

To work in this field an individual will have to have the assured characteristics neededA person’s job should reflect their personality and display the person’s characteristics. In the fashion industry there are many personalities, many of them being egotistical ones. Enthusiasm, flexibility, and a positive attitude are essential characteristics necessary to find success in the retail industry. (“Retail Marketing Careers”.) A person can also apply his or her basic skills such as computer literacy, working well with people and a strong work ethic to the table when applying for a