brand associations like high tech, digital, Facebook, Google, venture capitalism, Stanford, Palo Alto, Cupertino, Infinite Loop, Linkedin, Cisco, cloud, Big Data, Xerox PARC. But think about the name in two parts. a. Silicon. The raw material for most commercial semiconductors, the backbone of the digital world. b. Valley. A physical description of a geological depression with predominant extent in one direction. Put the two words together and we have the metonym for the US high tech industry. This physical…
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