Microsoft has been a very successful company. They provide The Office Suite which is widely used among many, and the Windows Operating System to Pc Manufacturers as well. Currently Microsoft's main competitor is
Apple. The Apple Mac Operating System is becoming very popular in both consumer and corporate market. Although
Microsoft is a very well known and well trusted company, they have only recently began to promote their services in the mobile market. Apple, however, has been quickly growing and expanding in this area. Making them a top contender and leader in all markets.this case Apple has become the predominant leader and the standard methods of competing are not producing the results needed to remain competitive in the long term market. For this reason I would recommend that Microsoft make a significant departure and start writing apps for the Apple iOS platform. While it may seem counterintuitive to develop apps that will run on other hardware Microsoft is currently faced with the issue of taking a beating in terms of the app market. Creating apps that run on iOS will allow Apple users to see the Microsoft products that are available and hopefully create additional revenue such that they can fund and create new opportunities in their own potential app store for Windows based phones. This is basically the last significant chance Microsoft has in order to salvage the potential for the mobile OS and app market. The opportunity is a single as it hopefully prevents the downfall of their mobile market altogether. There is a risk that it won't sway consumers but that isn't an option at this point.
Exxon
Even though Exxon has made a commitment to the environment after the Exxon Valdez spill in Prince William Sound in Alaska they have somewhat abandoned many of their public advertising campaigns in terms of their eco friendliness. Part of the reason is that many people now associated the “big” oil disaster with BP and the spill off the coast of Florida. In addition to spending money on many environmental impact programs they are currently involved in promoting the safety aspects of offshore and terrestrial drilling. While touting the safety of that drilling is important it's also important to continue to remind consumers of the commitment to the environment. An ad campaign touting the success of their projects that relate to the environment would actually benefit them in terms of letting BP take the brunt of the ecological damage and associate themselves with a continued effort and their safety record since. This would be considered low hanging fruit as it's not going to make a huge difference in profits. The goal is to simply build brand image that will provide long term success. There is little risk in promoting the environmental and ecological outreach of the organization as consumers want to know what oil companies are doing to protect the environment. This will certainly put Exxon in the minds of consumers as being an environmentally aware company.
Best Western
While Best Western has been around for a number of years they are no longer known for high end hotels and instead are sometimes looked at as low end hotels by consumers mainly due to ownership and franchisees. With a large gap between corporately owned and franchisees, there has become an issue with consistency in how the hotels are being run
Related Documents: Essay on Exxon Valdez Oil Spill
Mahalia Gauld January 18, 2011 MGMT 2850 Case Study #1- Exxon Valdez Situation in Brief: On March 24, 1989, an Exxon supertanker spilled 11 million gallons of oil while traveling through the pristine waters of Alaska’s Prince William Sound. The consequences of this spill were detrimental and continue to affect life today. The oil spill killed thousands of wildlife, extensively damaged a portion of the beautiful Alaskan environment, and eventually affected the economy to global proportions…
environment. Biodegrability of Oil Venosa AD, et al., (2010), researched the biodegrability of the 19 year lingering oil on the beaches of Prince William Sound from the Exxon Valdez oil spill in 1989. They found that although a substantial amount of weathering had occurred, high concentrations of hydrocarbons remained in the sediment, and could still pose a threat to organisms that encountered it. For the biodegradation of oil to occur there must be a competent population of oil degrading bacteria, and…
since it did not relate to his field. He had put the assignment off until the last minute and now he found himself with 12 hours before it was due, and had not even started it yet. It was a four-page report on the environmental impacts of the Exxon Valdez oil spill in 1989. Steven had not been doing very well in the course. He knew he needed at least a passing grade on this report to ensure he passed the class and was able to graduate. He did not need an “A” -- he just needed to turn something in. He…
that I chose for my project was Exxon-Mobile Corporation. Over the past 10 weeks, the stock has fluctuated up and down like a wild roller coaster. There have been a couple of downs. One of them was in week 7; there was an oil spill on the Nigerian Coast. This caused a huge problem; the stock price went down 82 cents. This also made loyal stockholders for Exxon-Mobile a little scared on how well the stock would do that month. Exxon spilled over 200 barrels of crude oil. More than 100 people were sent…
The Effects of the Exxon Valdez Oil Spill in Alaska By: Mary McCracken Geography of US and Canada The ocean is a gigantic sea of blue that is the home to millions of sea animals. It also is the source of our waters and rains. Most people do not realize our oceans are important in many other ways as well. The air we breathe and the food we eat both depend on our oceans. Also, our jobs and even the economy are other ways we are connected to the ocean. Ocean’s affect the life of people…
VALDEZ NARROWS, ALASKA On March 24, 1989, the tanker Exxon Valdez crashed into land on Bligh Reef in Prince William Sound, Alaska. The tanker had been traveling outside the normal shipping lanes whilst trying to avoid ice. Within six hours of the grounding over 40 million litres of oil gushed from the tanker, creating an oil slick more than 20 kilometres wide. The oil would soon impact over 1,100 miles of non-continuous coastline in Alaska, making the Exxon Valdez the largest oil spill to date…
of this company are that they have been in business for over 100 years, they have a global presence and they survived and rebuilt after the huge hit of the Valdez oil spill proving they are capable of persevering and weathering a storm. A weakness would be how they handled the environmental groups during the aftermath of the Valdez oil spill it could have been done so much better but that is an area they can continue to work on as well as going green to help preserve what is left of our environment…
corporate crime can have more far reaching consequences than 1-on-1 crime. The 1989 Exxon Valdez and the 2010 BP Deepwater Horizon Oil Spills are both examples of corporate environmental crimes. An estimated 100-million gallons spilled with the Valdez and more than 200 million gallons of crude oil was released into the Gulf of Mexico for a total of 87 days with the Deepwater Horizon, making it the biggest oil spill in U.S. history. BP “was grossly negligent in the 2010 Deepwater Horizon disaster,…
the oil spill in the Gulf of Mexico failed to follow in the Love Canal campaign’s footstep to launch a clean energy movement. In this essay, I will argue that the Gulf Oil Spill failed to launch a clean energy movement because there was not an emergence of major movement organizations for making decisions and carrying out activities. Also, although the oil spill in the Gulf of Mexico is one the most significant accident oil spill, but because oil spillages have occurred in the past, the BP oil spill…