approach that can result in a complete and systematic analysis. For this reason, we will use the Executive Summary format (Exhibit 1) for writing cases, and I will use the Case Evaluation Matrix (Exhibit 2) for grading them. 1 The Executive Summary Format The Executive Summary format for writing of cases is commonly used in business as a preface to long, complex proposals. Most business executives do not have the time to read complex proposals, especially when the proposals span many disciplines…
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