online” (Bezos, 2010). The company has millions of customers in over 150 nations. Amazon’s main website offers millions of DVDs, music, books and videos not to mention their products from household, electronics, apparel and clothes, cosmetics, drugs and other goods someone may seek to purchase online. Though the company has highs and lows, they are able to manage the companies and sustain their competitive advantage. A great deal of Amazon’s success can be attributed to one man, Jeff Bezos; the founder…
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