Business School – University of Navarra Av. Pearson, 21 – 08034 Barcelona, Spain. Phone: (+34) 93 253 42 00 Fax: (+34) 93 253 43 43 Camino del Cerro del Águila, 3 (Ctra. de Castilla, km 5,180) – 28023 Madrid, Spain. Phone: (+34) 91 357 08 09 Fax: (+34) 91 357 29 13 Copyright © 2008 IESE Business School. IESE Business School-University of Navarra - 1 PROS AND CONS OF REWARDING SOCIAL RESPONSIBILITY AT THE TOP Pascual Berrone1 Abstract Overemphasis on financial performance of incentive systems has…
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